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3 Ways to Tell if You Need More Than One Resume
posted Monday, April 28, 2008 12:05 PM
by ,
COLORADO You’ve probably heard that employers expect to see an exact match to their skills on your resume, and that you should be tailoring your resume to each job. But, you might think—if I do that, I'll be writing forever!

Relax – there’s a point to customizing your resume to meet the needs of employers. In The Career Champion newsletter, I regularly cover the fact that a resume needs to deliver a clear message in order to be effective. However, this doesn't mean that every resume you send must be a completely different version.

If you’re unsure of the actual breaking point between one resume and another, here are 3 ways to tell if you’ll need an encore version:

1) Your skills aren’t focused on one main career goal. My clients often find that they can target one particular job type by showing strengths for that role. If they wish to pursue a similar position, I recommend that they change a few words here and there.

However, if they focus on an entirely DIFFERENT job type, that's another matter. It's hard to convince employers of your business development skills, for example, if your resume is centered around your expertise in operations management.

2) Your credentials are SO broad that your resume goes on forever.  If your resume gives hiring authorities too much to read (especially if there’s too many interesting facts that don’t add up to one message), then it’s time to narrow your focus.

Proving your fitness for a particular job is a matter of tuning the text around WHY you’re qualified, and then backing up your story with achievements and other examples.

3) Tweaking your resume for each job application requires a major rewrite. If you can’t reasonably dedicate a summary to one suite of skills, then you should separate out your career goals.

This may involve extra effort on your part, including additional keyword research and a different presentation, but the end results will be worth it.

Remember, recruiters have enough resumes to read without getting confused by what you want to do! Zeroing in on your specific, measurable credentials allows you to quickly convey why you are qualified, eliminates the potential for confusion, and gets your resume noticed much faster.

A unique resume authority, Laura Smith-Proulx is the Executive Director of An Expert Resume, a career services company that caters to technical, sales, and organizational leaders, from managers poised for growth to senior-level executives.

A Certified Professional Resume Writer, Interview Coach, and Career Coach, Laura has achieved a 98% success rate for thousands of clients through creative and skilled writing/editing, insightful career coaching, and positive motivation.

If you're ready to make a key change in your leadership career, get our FREE 7-Part E-Course on "The 7 Biggest Resume Mistakes That Can Keep You From a $100K+ Job... And How to Avoid Them."

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Three Powerful Tips to Address Gaps in Your Career History
posted Wednesday, April 23, 2008 12:23 PM
by ,
COLORADO Given the dot-com meltdown, frequent corporate downsizing, family situations, and the never-ending parade of mergers and acquisitions, more leadership professionals than ever are presenting a gap in between jobs to their next employer.

If this situation applies to you, remember that you are in good company! I would estimate that nearly a third of my clients have experienced a period of unemployment at one time or another.

Your best bet in this case is to meet the challenge head-on by preparing to address the gaps directly. This will make it much easier to market your skills for a high-powered role. I have compiled three highly effective tips you can use when presenting an interruption in your work history to a potential employer:

1) Remember that hiring authorities see gaps all the time… but they also expect to see career progression, PLUS an explanation. This is a critical point! In order to deflect questions on gaps, ensure that your résumé shows some strong areas of growth, which can make the interim period seem more like a blip in your career.

Also, be prepared to explain the gap itself by pointing to an activity that filled it, such as volunteer work, caring for an ill family member, or launching a business.

2) If possible, give a name to the gap itself. Give readers of your résumé an idea of what you did by using a between-jobs “title” such as Consulting, Sabbatical, Leave of Absence, or Family Management.

But what if the gap was short enough that you were merely searching for work? You can just leave it “as is,” while still preparing your explanation. This leads to the next tip, which is…

3) Don’t point out a gap that you can’t name. Essentially, your best strategy when dealing with any potentially negative information is this:  focus more on the RESULTS you can bring to your next employer than anything else.

In other words, if you don’t have a plausible explanation for being out of work, then simply move on to focus on your value proposition—and save your explanation for an interview.

My personal philosophy is that everyone has something POSITIVE to offer their next employer. The more focus you put on your strongest contributions, the less you—and hiring managers—will need to emphasize any shortcomings in your career history.

A unique resume authority with a 98% success rate winning interviews, Laura Smith-Proulx, CCMC, CPRW, CIC is the Executive Director of An Expert Resume, a career services company that caters to organizational leaders, from managers poised for growth to senior-level executives.

If you're ready to make a key change in your leadership career, get our FREE 7-Part E-Course on "The 7 Biggest Resume Mistakes That Can Keep You From a $100K+ Job... And How to Avoid Them."

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Seeking a $100K+ Job? Here are 3 Reasons to Manage Your Online Identity
posted Thursday, April 17, 2008 1:41 PM
by ,
COLORADO You might be aware that powerful “career marketing” in the form of a masterpiece resume and cover letter is a must for a leadership role. However, don’t forget that employers WILL look in one other place for information about you:  the Internet.

Here are three key reasons that many employers are turning to online sources as a substitute for references (whether you want them to or not!):

1)  Personal websites are growing by leaps and bounds.

It’s not news that many people are turning to personal and social networking websites in droves. The popularity of MySpace, Facebook, LinkedIn, and other sites has exploded in recent years.

What you might not know is that, search engines frequently find your online profile first, since it uses your name as an identifier.

2)  Press releases can make their way onto the Internet with astonishing speed.

I’ll use a case study here to make my point perfectly clear:  Roy, a former client, learned a valuable lesson when he embarked upon a job hunt and wondered why he wasn’t approached for leadership positions.

I did an online search for his name and discovered that his previous achievements were “spun” the wrong way inside press releases. We rebuilt his online profile, counteracting this effect by presenting his own version of events.

The lesson? You never know what someone else considers important about YOUR career.

3)  Personal life or opinions have become fair game.

Have you posted to a blog lately? As with other hot information, blogs can rocket their way around the Web. Don’t forget about published articles, project lists, and any other sources in which you’ve been quoted.

A well-known CEO of a major corporation in Colorado was caught flagrantly posting his opinions on a company merger to a public group on Yahoo late last year. While the merger went through (barely), his reputation suffered significantly, and the press had a field day with it. Can you imagine what a potential new employer would think? Enough said!

To prepare my clients for these scenarios, I have developed a special report entitled “When Employers Google You, What Will They Find?” that covers key strategies for managing online identity.

To sum up, consider that the information you provide on your career might NOT be the only data employers see... and that you should check your online identity often to avoid surprises.

A unique resume authority with a 98% success rate winning interviews for six-figure professionals, Career Management Coach and Certified, published Resume Writer Laura Smith-Proulx is the Executive Director of An Expert Resume, a career services company that caters to professionals targeting a $100K+ position.

If you're ready to make a key change in your leadership career, get our FREE 7-Part E-Course on "The 7 Biggest Resume Mistakes That Can Keep You From a $100K+ Job... And How to Avoid Them."

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Top Resume Tips for Aspiring Leaders
posted Thursday, March 20, 2008 1:29 PM
by ,
COLORADO Are you a senior-level professional or manager wanting to transition upward in your career? If so, you may believe that your dedication and proficiency will automatically shine through on your resume.

However, many leadership professionals experience minimal results when they fail to adequately express their true strengths and core competencies.

If you aspire to the corner office, moving from searching to successful requires using some key strategies to pique an employer’s interest. Consider these tips to present a confident image and look the part on your resume:  

Look at your career contributions with dollar signs.

Employers are always interested in the bottom line. Can you add to it, or control the expenses affecting it? Then, by all means, get this information onto your resume.

Ask yourself hard questions about the results of your work, and then put figures to as much of it as possible.

For example, when working with a sales director in the mortgage industry, after discussing his leadership of an underperforming location, we were able to turn dry task descriptions intoTurned around branch to achieve #1 status nationwide from initial ranking of 32 out of 40.”

As you can see, results such as these speak for themselves—and cut through any doubt about your abilities.

As with any business communications, consider your presentation.

If you want to portray a standout image, look beyond the strategies used by countless other job seekers. Case in point:  millions have used a do-it-yourself style or worse yet, that Microsoft Word resume template, to create their resumes.

Given that this is arguably the most important document of your career, take a hard look at your presentation, and consider implementing some components found in professionally designed resumes.

You can find examples online at many websites, including An Expert Resume, that show streamlined design, leadership presentation, and effective formatting that preserves both content and space.

Showcase your personal brand and leadership qualities.

Everyone has unique strengths and capabilities to offer their next employer. What are yours? Have you thought about the impact you have on the company’s business?

Make a list of what you achieve that consistently affects revenue, the corporate reputation, or efficiency, and then describe the steps you’ve taken to attain these results.

Ensure that this information takes center stage on your resume, rather that just listing mundane details and job descriptions.

In summary, accessing today’s fast-track jobs requires connecting your performance and personal brand to bottom-line results—thereby ensuring that your resume gets noticed.

A unique resume authority with a 98% success rate winning interviews for her clients, Laura Smith-Proulx is the Executive Director of An Expert Resume, a career services company that caters to organizational leaders, from managers poised for growth to senior-level executives.

If you're ready to make a key change in your career, get our FREE 7-Part E-Course on "The 7 Biggest Resume Mistakes That Can Keep You From Your Dream Job... And How to Avoid Them."

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